You Get What You Pay For - Why Facebook Isn't Enough
How many times have you looked up a business online, clicked on the link for their website, and been promptly led to their Facebook page?
Do we really count that as their website?
In my opinion, a Facebook page is not a substitution for a company’s website.
It’s a social media platform, and should be considered an additional way to reach your audience. Facebook can be a great starting point to gain followers, but that information provided on your page should lead them to your website. It should not be considered the only way to reach your audience.
What’s so bad about it, you say? It’s free, and it puts your name “out there”. This is true - if someone looks for you specifically, they’ll find your Facebook page. However, if they’re just looking for a business like yours in their area, they’re unlikely to come across your page.
Google likes websites that produce valuable content for its readers. (Get used to me saying this, just FYI)
You cannot address your audience (i.e. current and potential clients) with much more than a short blurb and a photo or two on each Facebook post. In order to be found among the sea of businesses in your area, you need to stand out!
If you have a custom website, created to reflect the identity of your business, and you generate valuable blog content, you WILL stand out among the other search results.
In addition, you have a lot you want your potential customers to know - who you are, where you’re located, what services you offer, how to reach you, current events, classes you offer, etc.
These things are hard to portray on a Facebook page, since you’re limited to their format.
Your personalized website will have easy to follow navigation - “About Us”, “Contact”, “Services”, and “Blog”, to name a few. Your potential customers can easily find the information they need to feel comfortable about booking services or making a purchase with you.
It’s 2018 - having a website is a basic necessity for any business.
And as the old adage goes, “you get what you pay for”. Sure, a Facebook page is free, but does it portray you as a professional who means business if it’s the only way people can find you? Or is it maybe telling people that you cut corners?
I don’t know about you, but I like to get my money’s worth from a business, and I like to think they don’t cut corners.
Don’t get me wrong, Facebook can be a useful tool, most notably to keep people up-to-date on current events. Maybe your office will be closed for a holiday, or you’re taking vacation. You can post a notice to your customers on your page and pin it at the top. Perhaps you’re celebrating Pride month in your LBGT-friendly business. You can post an announcement, and share interesting articles.
If you can keep your Facebook page current, your clients will come to use it as a resource, which is exactly what it should be.
Facebook is really a place for “live” interaction. Outside of blog posts, you won’t be changing your website on a regular basis, but it will be designed to be an extension of you and your practice. Facebook allows you to interact with your clients on a regular basis through social media, but for the most part, your page looks just like everyone else’s.
In a day and age where we really need to stand out by proving our value, it’s undoubtedly worth the investment in your business to develop a truly unique website (or have one developed for you).
If you’re ready for a custom Squarespace website designed just for your small business, go ahead and book your free consultation call with me below! And if you still have questions, feel free to contact me, and I’ll get right back to you.