Boost Participation by Promoting Your Company's Event on Squarespace


Your company’s next big event is coming up - how do you plan on promoting it?  Word of mouth? Print a flyer and stick it on the bulletin board at the coffee shop?  

How about you let your Squarespace website do the work for you!

If you have a Squarespace website, promoting your company’s events is easy.  

Whether you’re a non-profit hosting a fundraiser, a small business providing classes, or a company putting on a workshop, you can make the Events Page work for you.  

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Once you have an Events Page on your site, it’s very simple to maintain and update as new dates come up.  You can even sell tickets to special events directly on the page! Even cooler, when your big day is coming close and you’re really making a push for attendance, you can add a pop-up so that everyone who visits your site sees the event info.

If you’re interested in adding an Events Page to your Squarespace website, keep reading for the step-by-step guide.

Creating an Events Page

Begin by logging in to Squarespace as usual, then click on Pages.

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To the right of Primary Navigation (or Secondary if you prefer), you’ll see a plus sign.  Click that in order to add a new page. From the Create New Page menu that appears, select Events, near the bottom of the list.

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Give the new page a name - something simple like Events, or Classes - and hit enter.  If you get creative with page names, you’re more likely to confuse your website visitors than encourage them to sign up for whatever you’re promoting.

You’ll then be directed to a new blank page, and you’ll see on the left that you have no events to display (duh).  This format is very similar to a blog post, so if you’ve created a blog on Squarespace, this will feel very familiar.  If you haven’t, check out this post because you’re missing out!

Squarespace New Events.png

Adding New Events

To add new events, click on the plus sign to the right of the page title and add the event info.  On the Content tab, add your event title, date(s) and times, and event details. Also be sure to add an image. All of the information you add to this tab will appear on your event details page.   

Squarespace Edit Event Content Tab.png

On the Options tab, add a thumbnail image and a brief summary of the event.  This is what will appear on the main Events page that lists all of the upcoming events.  Once you click on the specific event, you will see the full details that you entered on the Content tab.

Squarepace Edit Event Options Tab.png

The last two tabs - Location and Social - are optional.  You can add the location of the event, and push the event information to your connected social accounts.  Personally, I recommend manually sharing the event to your social media so that you can fully customize the post.  

Squarespace Edit Event Social Tab.png
Squarespace Edit Event Location Tab.png

Once you’ve completed the event details, simply click Save & Publish, and your event has been created.  Now your main Events page looks something like this:

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And the detail of your event looks like this:

Squarespace Event Details.png

Styling Your Events Page

You have the option of your primary Event page to be displayed either in list or calendar form.  To change the view, click on the gear icon to the right of the page title. Then in the pop-up window, you’ll see a drop-down menu that allows you to choose the Default Event View.  

Squarepace Event Page Display Option.png

Whether you choose a calendar or list view is a matter of taste.  I would suggest going with a calendar if you have several items throughout the month, or the list view if you have a few spanning multiple months.

Promoting Events Outside of the Event Page

Now that you have your Events page created, you have a couple of other things you can do to draw attention to it.  

One, you can use a calendar block on any other page on your site, most likely your home page.  Select an insert point, and choose calendar (tip: start typing calendar into the search box to find it more easily).  From the pop-up window, choose the Events page to display in the calendar for this example. Then, hit apply.

Squarespace Insert Calendar Block.png
Squarespace Edit Calendar Block.png

You can toy with the size of the calendar to suit your design.  Depending on the size, you may see the thumbnail image, or just text indicating an event on that date.  The amount of detail will adjust as the size of the screen is changed as well. Finally, you’ll likely want to add some text to complement the calendar and send visitors to your Events page.

Squarepace Calendar Block with Text Block.png

For those special events you really want to promote, you can also add a pop-up to your site.  You can set the pop-up to appear at a certain point for all of your visitors, ensuring they can’t miss it.  You would design the pop-up to lead visitors to your event’s page (see full instructions on pop-ups for Squarespace here).  Here’s an example:

Squarespace Event Pop-up.png

So, if you’ve got an event to promote, big or small, take advantage of the built-in design tools Squarespace already offers.  It’s pretty simple to set up, and your website visitors are sure to love the ease of seeing what’s going on with your organization.

If you don’t have a Squarespace website yet, but would like to learn more, let’s talk!  Book your free call with me, and we’ll see if we’re a good fit to work together. I would love the opportunity to help your small business succeed!

 
 

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Jennifer BierdsComment