The Easiest Way to Collect Emails on Your Website

Building an email list is quite possibly one of the most effective marketing tools you can use for your business.

The question, though, is how can you collect emails from your website visitors?

With Squarespace, you can easily create a pop-up that offers potential customers an incentive to leave their email address with you.

Creating the pop-up is easier than you think.  

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The best part is, this feature is already integrated into Squarespace, so it’s not an add-on of any kind that you’ll have to manage separately.  

The hard part is coming up with an idea for the incentive, also known as your opt-in gift. Here are a few examples:

  • Free e-book

  • Checklists

  • Printable PDF

  • Coupon or Discount Code

Your opt-in gift should relate to your business.  So, if you’re a bakery, perhaps you can offer a coupon for a free cupcake. Not only have you collected an email address, but you’ve given them a reason to come in and visit your bakery.  

To set up a pop-up, start by logging into your Squarespace account.  

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From the home page, selecting Marketing, then Promotional Pop-Up.

Squarespace Marketing.png

Next, choose your layout.  

Squarespace PopUp Change Layout.png

This decision is purely based on your preference and aesthetics.  You want a design that is eye-catching and enticing to your visitors, so they don’t automatically close the window without reading.

The next step for designing your pop-up is to choose the Action - either have your customers sign up for a newsletter, or give them a button to click that will send them to the desired page on your website.  

Squarespace Popup Action.png

By choosing “Sign up for a newsletter”, you’re asking for an email and giving your visitors something in return. The long-term idea is that you’ll have a regular newsletter that you send to the people on your list. Those subscribers have the potential to eventually be paying customers.  The short-term idea is simply to ask for their email and give them their opt-in gift/freebie.

With this option, you’ll need to choose a storage option, either through Squarespace Campaigns, Mailchimp, or Google Drive.  

Basically, you’ll pay for Squarespace Campaigns up front, you can use Mailchimp for free until you reach a certain number of subscribers, and Google Drive is always free.  Each one will have different functions as well. They all have their pluses and minuses, so you’ll want to do some research.

After you choose your storage, you’ll want to edit the submit button label.  

Instead of “Subscribe”, you can change the wording to fit your offer. I’d suggest something like “Sign Up”, “Download”, “Yes, Please” or anything that makes sense.

Then, edit your disclaimer and post-submit message before saving and clicking the Promotional Pop-Up link at the top of the page to go back and complete the customization.

Click the Content tab, and you’ll be prompted to edit the Headline and Body Text.  

Squarespace PopUp Branding & Text.png

Keep in mind that you don’t want a pop-up that says, “Sign Up for Our Newsletter”.  

Let’s be honest, no one really wants more emails.  

Everyone knows that by submitting your email for the freebie, that’s what will happen, but it’s easier to accept when you’re getting something useful in return.  So, instead, you could say, “Want a free cupcake?”. Then ask people to submit their email address in order to receive their coupon code for a cupcake in your bakery. You’ll keep their email for the future, and they’ll receive info and offers from you on a regular basis, unless they unsubscribe.

Save that, and return to the Promotional Pop-Up screen.  From there, you can adjust the Display & Timing. You can play around with the different options to suit your offer.  The options allow you to decide when and how often your pop-up appears to visitors. Save those, and return to the previous screen.

Squarespace PopUp Display and Timing

Finally, select the Styles tab, and you can adjust the fonts, colors, and background on this screen.  I suggest adjusting your fonts and colors to match your website so your design is consistent.

Squarespace Styles

Now you’ve got a pop-up ready to display on your Squarespace website and collect emails!  

The final step is to turn on the pop-up by moving the slider to the right. When it’s active, that will be bright green (as in go).  

Squarespace PopUp Switch Off.png
Squarespace PopUp Switch On.png

Save everything, and you’ll be all set!

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If you visit your website (not signed in to Squarespace) to test your pop-up and decide to make changes you’ll follow the same steps to make edits.  In order to re-test the pop-up, visit the Display & Timing page, scroll all the way to the bottom, and click Reset. Otherwise, you won’t be able to see it again until your Frequency setting allows.  You can do this as often as you need to, until it’s just right.

Squarespace PopUp Reset.png

As always, feel free to contact me if you have any questions!  

Or, if you’d like a new Squarespace website for your small business, I’d be happy to help. Book your free consultation call with me here, or click below for inspiration.


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Jennifer BierdsComment