The Best FREE Tool for Generating Traffic to Your Website
Did you know there is a free tool out there that is one of the best ways to generate traffic to your website?
Most small business owners assume they need to pay for ads, whether on Google, Facebook, or elsewhere, in order for their website to be found. Some spend hours on social media, trying to gain followers in hopes they will reach out and make a purchase.
While these methods can be effective, they can also be costly, both in time and money. Having an active blog page, however, costs you no more than you’re already paying for your website, and it can be even more effective than paying for traffic.
I’m a member of a Facebook group for small business owners who are just getting started. About once a week or so, someone says they’ve got a new website, and would the group mind giving feedback? Well, as a web designer, I usually take a quick look, and 9 times out of 10, this one key ingredient for a great website is missing.
Most small businesses do not have an active blog on their website.
I find this ironic, given that most of you talk to other people for a living. Maybe you’re like my husband, and by the end of the day, you just want to enjoy not having to talk anymore. If you’ve read my about page, you know that my education is in accounting, so you know I don’t have the drive to talk all day long. In fact, I work from home 95% of the time in silence, with my dog, Willie, and cat, Henry.
So, I get it, you spend your day in some sort of customer service role, and the thought of putting more time and energy into continuing this process (only in writing) is daunting.
Or, maybe you’re slightly intimidated with the thought of maintaining a blog? Very generally speaking, most business owners are not so tech-savvy or creative.
Why, then, should you push through your apprehension to create a blog for your business’s website?
In ultra-basic terms, Google likes valuable content and wants other people to see it. Therefore, once the bots identify your site as a source of said content, they will promote your website in the search results. The higher your website ranks in search results, the more likely it is that your ideal customers will see it and make a purchase or book a service with you.
It’s starting to sound more appealing now, right? More website traffic equals more customers, and that’s pretty good motivation.
Most, if not all, website platforms provide a blog page format. I especially like Squarespace’s blog page because it’s incredibly simple - go to your blog page, hit add post, enter your content, hit publish. Of course, there’s a little more to perfecting your post than that, but following those three steps is literally the most basic way to create a post.
I love how user-friendly Squarespace is!
So, if you were going to start a blog for your small business, you could focus on providing great information about your niche. For example, let’s say you specialize in creating birthday cakes for young children. You could write posts about different party themes, DIY decoration ideas, a story post on a party where one of your cakes was the star, and so on.
Not only will creating these types of posts on a regular basis look good in the eyes of Google, but your potential clients will be able to see that you clearly are an expert based on the valuable information you’re producing on your website.
Another bonus to having these posts on your website is that it gives your potential customers a preview of your business and style.
We all tend to write as we speak, so the tone of your blog posts may encourage visitors to your website to choose your business over others. If the the way you’ve presented your information and represented the business is appealing to them, they may find it easier to make that personal outreach for a sale or to book your services.
Google likes valuable content. So, what constitutes valuable content?
Well, just because you jot down a few paragraphs does not mean that your website will automatically jump to page one of the Google search results. You need to blog consistently, and thoroughly. There’s no magical equation for generating traffic - you can blog once a month, once a week, or once a day. Your posts can be 500 words, 1000 words, or 2500 words.
What you should focus on doing is blogging regularly in a way that fits you, on a schedule you can stick with.
So, if all of the best information you can provide on a subject fits into a 1500 word post, but you can only schedule time to create these posts every other Monday, then go with it. More is not always better, especially if you’re just writing fluff to fill the pages.
If your readers perceive the information you’re providing as useful and valuable, they will stick around. If they start on one blog post and click around your website on other posts and pages, Google will perceive your site as being worthy of ranking higher in search results. Easy peasy, right?
Don’t let the details get you down, and just get started.
It’s easy to become overwhelmed when we’re talking about Google, generating traffic, and all of that other website stuff. If you’re putting yourself out there as often as you can, you will be found. The more you write, the more visible your website will become, and your private practice will reap the benefits.
Of course, if you need a website where you’ll be doing all of this blogging, contact me, and I’ll be happy to build you a custom Squarespace site. I love supporting small businesses, and I want to help yours succeed! Take a quick minute and book a free call with me below - we’ll see if we’re a good fit to work together :)