Revealed: How Much Designing Your Website Yourself Actually Costs You and Your Business

There are many costs associated with building a website that are unanticipated by the novice website builder.  While many options are “free”, they are far from actually costing you nothing.  In fact, by investing hours upon hours into designing your own website for your small business, there are many opportunity costs involved.  So, before you decide to cut corners and do things yourself, let’s take a look at what you’re losing. While you may be able to produce a website for zero dollars on certain platforms, there are other costs you’ll be expected to cover to maintain that DIY site.  

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Jennifer BierdsComment
Beginner's Guide: How Mobile Optimization Affects Traffic to Your Website

Is your small business’s website optimized for mobile viewing?  Is it responsive when you change the size of the screen? Do you know what this even means?? If your website is optimized for mobile, your site will be streamlined and re-oriented so that it is easier to read on mobile devices.  Navigating is usually simplified for these users as well. As an example, think of any website you’ve seen that looks exactly the same when viewed on a phone as it does on a computer.

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Jennifer BierdsComment
The Best FREE Tool for Generating Traffic to Your Website

Did you know there is a free tool out there that is one of the best ways to generate traffic to your website?  Most mental health professionals in private practice assume they need to pay for ads, whether on Google, Facebook, or elsewhere, in order for their website to be found.  Some spend hours on social media, trying to gain followers in hopes they will reach out and book an appointment. While these methods can be effective, they can also be costly, both in time and money.  

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Jennifer BierdsComment
You Get What You Pay For - Why Facebook Isn't Enough

How many times have you looked up a business online, clicked on the link for their website, and been promptly led to their Facebook page?  Do we really count that as their website? I’ll admit, this is one of my pet peeves. In my opinion, a Facebook page is not a company’s website.  It’s a social media platform, and should be considered an additional way to reach your audience. It should not be considered the only way to reach your audience.

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Jennifer Bierds
Top 10 Reasons Squarespace Websites are Ideal for Small Businesses

You’re ready to take the leap and get a website! Congratulations!! Making the decision is the first step towards growing a truly successful, modern business.  But wait, where do you get a website?  How do you choose a designer?? What does it all mean??? Yeah, this can all be overwhelming.  I totally understand your overwhelm, which is why I’ve focused my website design business solely on building Squarespace websites for small business owners.

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Jennifer Bierds