Revealed: How Much Designing Your Website Yourself Actually Costs You and Your Business
There are many costs associated with building a website that are unanticipated by the novice website builder.
While many options are “free”, they are far from actually costing you nothing. In fact, by investing hours upon hours into designing your own website for your small business, there are many opportunity costs involved. So, before you decide to cut corners and do things yourself, let’s take a look at what you’re losing.
While you may be able to produce a website for zero dollars on certain platforms, there are other costs you’ll be expected to cover to maintain that DIY site.
You will need to purchase a custom domain, since having www.yourbusiness.weebly.com looks totally unprofessional. You’ll need to pay for hosting so your site has a place to live. You’ll also want to make sure you purchase a security certificate to ensure the safety of information on your website. Some design platforms require you to install plugins and widgets to get all the functionality you want and need on your website. Furthermore, some platforms even require you to have a paid site before they will offer customer service!
Overwhelmed yet? Same here.
That’s why I chose Squarespace, and you should, too.
All of the above is included in your monthly or annual fee to Squarespace, including fantastic unlimited customer support. (read more about why Squarespace is awesome here). But these are just the costs associated with designing your website yourself outside of Squarespace.
What are the other costs of designing the website yourself for your small business?
Think about the time it will take you to design your website. Of course, there’s no strict number here, but with little design experience, it may take you a full work week or more to build out your site.
How many clients could you see in the amount of time it takes you to design your website?
Say you may $100 per sale from each customer. If you could’ve made 40 sales in the amount of time it takes to build your website, that’s $4,000 worth of income you’re missing out on. Now, had you paid a designer to do that work instead, you could’ve made the sales and covered the cost of your website.
That scenario is under the assumption that everything goes smoothly with building your site. If you struggle with designing certain aspects of your site, you’re losing even more time and income.
Another way to look at it is to think about what you could be doing with your time instead.
Not only could you be making more sales and bringing in more money, but you could be putting more time and effort into your marketing. You could be connecting with prospective customers through social media, or going to networking events with other local professionals. You could spend more time on your blog posts, and finally finish that course you signed up for 3 months ago.
If nothing else, you could be spending the time it would take you to build your own website with your family instead of in front of your computer.
No one wants to go home after a full day of work to do more work. You started your own small business because you wanted a flexible schedule that allowed you more time with the people you care about. Now is the time to take advantage of that freedom and delegate tasks that will take away from that.
What could you be missing out on by doing it yourself?
Imagine you do your own taxes, but then decide the next year to pay an accountant to do them for you. That year, they tell you that you’ve been missing out on deductions and credits that could’ve reduced your tax liability all along. I’m willing to bet you’d be kicking yourself for not having an expert do your taxes before then.
Now, imagine that a website design expert tells you that your DIY site could’ve had things like scheduling with Acuity, opt-in pages linked with MailChimp or ConvertKit, a map inset to display your location, or any other number of functions you didn’t know about because you’re not a Squarespace design expert.
You could be missing out on valuable opportunities to connect with your customers.
You also want your site to attract new customers, right?
How do you expect them to find you? Do you know how to optimize your site so that you rank higher in the search results? And do you want to spend hours researching how to do this? I’m guessing not.
These are the things that I love doing as a Squarespace website designer that are often overlooked by DIY designers.
Are you starting to see why it’s worth paying an expert?
The fact of the matter is, by choosing to have a professional design the website for your small business, you’re investing in your business.
You want to make sure that your business attracts as many of your ideal customers as possible, and that you are successful as an owner. A great website is as much as a requirement as a great location. In today’s day and age, your website is often your potential customer’s first impression of you, so you want it to be in tip-top shape.
Are you confident that by creating your website yourself, this is putting your best foot forward?
How many trainings or mastermind courses have you paid for while getting your practice off the ground?
You want to make sure that your business is successful so you don’t have to go back to making money for someone else. Make sure you invest money in your business where it counts and avoid missing out on opportunities for growth. I’m sure you’ve seen the quote:
“A year from now, you’ll wish you had started today”
Don’t waste your time building a so-so website for your practice. Hire a professional (me) today, and get started on the right foot! Read more here about why Squarespace websites are awesome for small businesses, then schedule your free consultation with me here. I would love to see your business take off so you can help more people!