Beginner's Guide: How Mobile Optimization Affects Traffic to Your Website

 

Is your small business’s website optimized for mobile viewing?  Is it responsive when you change the size of the screen?

Do you know what this even means??

If your website is optimized for mobile, your site will be streamlined and re-oriented so that it is easier to read on mobile devices.  Navigating is usually simplified for these users as well.

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As an example, think of any website you’ve seen that looks exactly the same when viewed on a phone as it does on a computer.  You have to zoom in to see the tiny print and navigate the menu. A website that is optimized for mobile viewing has everything re-sized so that it’s easily viewable and zooming isn’t necessary.

A responsive website adjusts as the screen size changes.  

So, if your website is open in a browser, and the site visitor changes the size of that window, everything on the page will change in proportion to the size of their window.  A non-responsive website will not adjust, and parts of your web page will be cut off as the screen size changes.

Other than convenience, why does any of this matter?

Simple - if your site is hard to read or just plain annoying to navigate, visitors are not going to stick around.  

Potential customers are less likely to fight the battle of finding your sales or contact page if your site isn’t user-friendly.  The fact is, most people have the ability to use the internet on their phone, and many people opt to use their phone instead of a computer for day-to-day tasks.

In fact, mobile searches exceed desktop searches, and have for a while now.

If website visitors view multiple pages of your site, Google assumes that your small business’s website must have valuable information.  As a result, these sites appear higher in the search results based on Google’s algorithm. Therefore, because mobile-friendly sites make it easier for your potential customers to navigate your website, these optimized sites rank higher in Google.

Basically, mobile-friendly websites rank better in Google than those that are not.  

Google even provides us with a simple tool to test if our web pages are mobile-friendly here. Simply enter your website domain and click run test to see how your website adds up.  Mine returned the message “Page is Mobile-Friendly” which is obviously the response we want. However, sometimes, the results are not always what you hope for.

Luckily, In the ongoing challenge of improving your website’s SEO, this is an easy fix.

Squarespace websites are all mobile-optimized and responsive, and it’s all built into the platform (see other reasons why Squarespace is awesome here). In fact, in the design screen of Squarespace, you can switch from desktop, to tablet, to mobile views, to ensure that your website looks like you intended in every version.

Oftentimes, this isn’t something we really think about.  

We assume that because everything looks fine on the desktop version of the website, then it will be the same on mobile.  

However, this isn’t always the case. The layout of your website and the elements used in the design interact with each other in a certain way when switching to a mobile view.  

For example, on Squarespace, your website is essentially created with different kinds of blocks.  From left to right on desktop, these blocks will arrange themselves from top to bottom on mobile devices.  Therefore, you have to be mindful of the layout for both desktop and mobile, or the information may become mixed and confusing.  Also in Squarespace, embedded text on an image will react differently than text blocks created directly on the page, which seems to be the case in the following example.

Yesterday, I visited a local business’s website.  Some of the images and text were overlapping on the homepage, causing them to be illegible.  She also had a scrolling image in the banner, and the “previous” and “next” arrows on the sides of the image overlapped some of the wording as well.

These types of issues can come off as unprofessional, which is not how we want to portray ourselves to potential customers. With a few clicks, though, the problem can be resolved pretty easily.

So, I encourage you to take a look at your website (if you have one) on your mobile phone today, and take the time to view all of the pages.  Is it easy to navigate? Are all of the images and text where they are supposed to be? Is it easy to read?

If you don’t currently have a website, feel free to contact me, and I’ll be happy to design the the perfect website to attract more of your ideal client.  And that website will definitely be mobile-friendly!

Go ahead and schedule your free info session below, and we’ll see if we’re a good fit to work together —>>

Jennifer BierdsComment