How to Use Squarespace to Enhance Your Etsy Shop

If you have an Etsy shop, you’ve probably considered also having a complementary website, but aren’t really sure if you need one or not.  Squarespace is perfectly suited for Etsy sellers! Below, I’ll outline why having a website in addition to your site is a great idea, and how you can take advantage of Squarespace’s features to see success with your shop. Once upon a time, I had an Etsy shop selling children’s floor pillows called Little Boy Howdy.

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Do You Have a Clear Call-to-Action on Your Website?

When potential customers come to your website, three things should be super clear: who you are, what you do, and what they should do next.  They shouldn’t have to scroll, or click around on your website randomly to figure any of this out. Those visitors should be strategically guided through your site based on your calls-to-action.  Your call-to-action is what you tell your visitors to do - join a newsletter, shop your product, schedule an appointment, etc.

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Is Your Website Legal? You Might Want to Add This

No one likes to deal with legal stuff, except maybe attorneys.  I’m not one, by the way, so make sure to talk with one about this ;) It seems complicated, and just not fun.  But, if you have a website, you’re just going to have to deal with a little bit of it.  Before you leave the page, bear with me here. You may have heard all the hoopla about the GDPR and blew it off.  You don’t know what that is, so it doesn’t apply to you, right?

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Appeal to Your Ideal Client with Your Website

Does your website look like something your ideal client would like?  Or does its design appeal to your personal preferences? When you want to attract certain people to your small business, you have to give them what they want! First, you have to identify who your ideal client or customer is.  Imagine the one person who would be a perfect fit for what you have to offer, and consider the following characteristics…

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How to Easily Connect Your Social Media Accounts to Squarespace

Connecting your social media accounts to your Squarespace website is a very simple process. There are two reasons you’d want to connect your accounts to your website. One, you’re giving visitors an easy way to find and follow you on your social media accounts. The more connected they feel to your business, they more likely they are to become a paying customer.  Two, when you create new blog posts, you can push your posts to those same accounts, saving you time.  

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New Year, New Website and Time to Re-Focus

The start of a new year is the perfect opportunity to refocus on your small business.  Scenario 1: Maybe you’ve been dabbling in a side-hustle for a while now while continuing to work full-time.  You know your business could be something special, but you haven’t been majorly motivated to work on it after spending all day at your 9-5.  I know it’s hard to come home from work and continue to do more work, I’ve been there.

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The Easiest Way to Collect Emails on Your Website

Building an email list is quite possibly one of the most effective marketing tools you can use for your business. The question, though, is how can you collect emails from your website visitors? With Squarespace, you can easily create a pop-up that offers potential customers an incentive to leave their email address with you. Creating the pop-up is easier than you think.  

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How Big Should Your Images Be? Probably Smaller Than You Think

When it comes to the images on your website, size matters. I’m not just talking about the physical size of your images (more on that later), but the actual file size.  Did you know that having images with too large of file sizes can slow down your website?  When visitors come to your site, it will load slowly, like in the old days when we were using dial-up. (notice how I didn't say “good old days”)

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How to Create a Mouthwatering Menu with Images on Squarespace

If you have a bakery, having a menu on your website is a must. You can only answer the same questions about flavors and varieties so many times over the phone.  Putting a clean, easy-to-read menu on your website gives your customers a place to find the information themselves. Plus, it’s all in writing, so instead of forgetting once they hang up the phone, they have a reference.

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10 Highly Effective Ways to Improve Your Website Images

Having the right images can make or break your website.  Photos are a tricky thing - you don’t want cheesy stock photos of random people in suits high-fiving, but at the same time, it’s hard to take good ones yourself.  In some cases, like when you’re selling products, you need to have photos of your own. You have the option of hiring a professional photographer, but we all know that when you’re a small business owner, you’ve got a mile-long list of expenses.  Odds are, you’re not looking to add to that list, amiright?

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How to Create an Awesome Blog on Squarespace

Squarespace and blogging aren’t usually synonymous, mainly due to the fact that many blogging experts push Wordpress, Wordpress, Wordpress.  I’ve heard several bloggers recommend Wordpress to newbies, but there’s more than one option! I get it.  When you’re first getting started, you want to do it right and follow what all of these experts say to do.  And so, you start setting up your free Wordpress website with images of a beautiful, functional blog floating in your head.  Then, several hours later with your free website, you’re beating your head against the wall because something’s not compatible with something else, and you don’t really know what, but it’s not working…

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Jennifer Bierds
Your Comprehensive Guide to Using Pinterest with Squarespace

Most Pinterest experts guide you through best practices of using Pinterest with WordPress-based websites.  But the truth is, use of platforms other than WordPress, namely Squarespace, is growing by leaps and bounds.  What is Pinterest? Pinterest is considered a social media website, but it’s so much more.  In my opinion, Pinterest isn’t really about connecting socially, it’s for finding useful information and saving it for later.  Ask anyone who uses Pinterest, and they’ll tell you they use it to find ideas for just about everything.

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Jennifer Bierds
The TOP Small Business Tax Deduction You're Missing Out On

Wow, it’s already December!  You know what that means? Besides the gifts, caroling, and yummy treats, it means small business owners are now scrambling to find more tax deductions before the end of the year. We’re counting down to the end of 2018, and there are a lot of tax changes on the horizon.  While I’m not an expert in those changes by any means, I have been preparing taxes for our businesses for several years now.  By now, I’ve got a pretty good grasp on what’s deductible, and your website definitely is!

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Jennifer Bierds
How this Easy to Use Website Feature Can Greatly Streamline Your Day

If you’re in a business where booking appointments is part of what you do, you’re going to love Acuity Scheduling with Squarespace.  So many service-based businesses require appointments: hair salons, dog groomers, doctors, lawyers, home repairmen, maids and cleaners, the list goes on and on.  And, if you don’t have a booking calendar integrated into your website, the odds are, you have this same conversation repeatedly with your clients, “How does Monday at 2:00 work for you?  No? Okay, what about Tuesday at 8:30? Wednesday at 4:00?” Seriously, how much time are you wasting with this back and forth?

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Jennifer Bierds
You Need a Website Yesterday. The Solution: The 3 Day Squarespace Website

If you have a new small business, chances are you’ve been bombarded with expenses, and your website is getting pushed down the list of priorities. You may have invested in equipment, paid for your business license, and even signed a lease on an office or retail space (including deposit).  Going into business for yourself isn’t for the faint of heart, but you have the hope that in the end, all of these expenses on the front end will pay for themselves over time. So, once you have the basics in place and are ready to serve the public, do you have a plan for attracting those potential customers?

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Start Using Your Time Wisely and Let Your Website Do The Work for You

How much time do you waste on the phone, answering the same questions from potential customers?  Let’s say you’re a bakery, and you get the same questions over and over: Do you make birthday cakes? What flavors do you make? Can I personalize the design? How much do you charge? Would you be available for this date? Wouldn’t it be nice if there was a way these potential clients could have all of this information available to them 24/7?  Spoiler alert: it can all be on your website!

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11 Effortless Ways Squarespace Boosts SEO, Plus Bonus Yoast Tip!

One of the most overwhelming aspects of having a website can be SEO, or search engine optimization.  This may be one of the buzzwords you’ve heard time and time again, but maybe you don’t truly understand it.  Sure, you know you need to have good SEO, whatever that means, but how do you do that? Basically, SEO means that search engines, primarily Google, like your website and promote it within search results.  With Squarespace, you can have peace of mind that the majority of your SEO is already implemented into your website.

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Admit it: You Need a New Website

It’s possible you need a new website.  Sure, you can live in denial, and think, “well at least I have a website, that’s better than nothing.” Wrong. This is definitely not a case where you want to cut corners. It’s 2018 - your web presence counts for everything. As a mom and business owner, I live on the internet.  Seriously, I can’t imagine how I would find anything if it wasn’t online.  My son’s birthday is next month - totally searching for a bakery online. We’re going on a trip to New Orleans soon - found our vacation rental online.  Looking for information on how to best market a small business - searched online for helpful websites.

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