How to Start Blogging for Your Bakery

You’re running a bakery, probably getting up at the crack of dawn, dealing with the ingredients and inventory, and running a business.  Do you really need to take the time to start blogging, too? In short, yes. Blogging is one of the most fruitful ways to attract potential customers to your website.  And once you get those customers to your website, they’ll have the opportunity to learn more about your business and what you’re baking.  

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What Can an Improved Website Really Do for You?

Your small business’s website has the potential to be so much more than a pretty page to show off to your potential customers.  And, the need for an attractive, functioning website is greater now than it ever has been. It’s practically an expectation that every business has a great website. So, what if your current website doesn’t necessarily fall into that “great” category?  Is having a so-so website better than not having one at all?

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You Can't Count on Facebook to be Your Company's Website

Facebook has been in the news a lot over the past year.  First, there were privacy issues, which led to a loss of trust for a lot of users.  They’re currently under criminal investigation. And just yesterday, the whole platform was on the fritz.  So, what if your business doesn’t have a website, and you’re relying on Facebook to serve that role? Sure, Facebook is a free way to post pictures, make announcements, and grow a following.  But, given all that’s been going on, should you count on it always being around and people continuing to use it?  We all remember MySpace.

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My Blogging Process Start to Finish

Blogging for your small business website is a commitment, I won’t sugar-coat it.  But, the commitment is well worth it when you consider that blogging is: 1) free, and 2) one of the best ways to generate traffic to your website. Sure, you could argue that you’re paying for your website, so it’s not technically free.  You’re doing that anyway, though. There’s no added expense for blogging, like if you were to pay for ads online or elsewhere.  The only way you’re going to pay for blogging is with your time.

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Tidy Up Your Website with These Spring Cleaning Tips

The weather’s warming up and the snow is starting to melt as we head into spring.  That means it’s time for spring cleaning! But spring cleaning isn’t just limited to your home - you can also apply it to your website. Many times, we have our website designed and call it good. Every once in a while, though, it’s a good idea to go through your site from top to bottom and get rid of what’s not working - just like your closets. Here are the things I recommend sprucing up on your site so that you put your best foot forward…

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The Secret Recipe for a Beautiful Bakery Website

You can bake the most delicious cake, but if the icing and decorations are poorly done, the whole thing looks unappealing. Much like baking sweet treats, there is a recipe for a great website. If one thing is out of whack, it could turn off potential customers, and they’ll find what they need elsewhere. These are the key ingredients you’ll want to include on your bakery’s website to keep your customers happy!

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Boost Participation by Promoting Your Company's Event on Squarespace

Your company’s next big event is coming up - how do you plan on promoting it?  Word of mouth? Print a flyer and stick it on the bulletin board at the coffee shop?  How about you let your Squarespace website do the work for you! If you have a Squarespace website, promoting your company’s events is easy.  Whether you’re a non-profit hosting a fundraiser, a small business providing classes, or a company putting on a workshop, you can make the Events Page work for you.  

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10 Keys to a Polished Blogger's Website

As a blogger, you spend hours on your website every week. But, chances are, you’re not blogging because you’re into website design (like me).  I shared this post with my friend Kara from Simplifying DIY Design a while back.  She offers you a wealth of information there for your day-to-day design needs - seriously, I could get lost in those posts for hours! Definitely check out what she has to offer.  I’m here to offer you some tips on making sure your website, specifically, is pretty and professional.

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How to Successfully Work from Home and Keep Your Sanity

If you’ve ever spent your weekdays in a cubicle, chances are you’ve dreamt of working from home and not feeling like you’re trapped in Office Space.  But, the truth is, working at home all alone is not all fluffy bunnies and rainbows.  It can be lonely, and you can find yourself easily slipping into some unhealthy habits.  A few years ago, I asked to work from home a few days a week.  All of the work we were doing in the office was on the computer, and I didn't see the need to physically sit at a desk in that office in order to do it.  

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Blogging to Market Your Etsy Shop

Etsy is an ever-changing animal.  The rules of what’s allowed are always evolving, and the SEO algorithms are nearly impossible to decipher.  If you’ve just opened a shop, you may feel a little lost as to what to do next. Heck, you may have had your shop for a while now, and just feel flat out stuck and unable to gain traction. If your “marketing” consists of perfecting your listings and hoping for the best, good luck.  Having great listings is a must, of course, but actually being found on Etsy takes a little more work than that.

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Improve Your Pinterest Game Using These Strategies

In today’s day and age, you need a social media strategy for your business, or else you’re missing out on reaching thousands of potential customers.  While you can’t master everything, you should pick one platform and focus your efforts there. Whether that place is Facebook, Instagram, Twitter, or Pinterest, that platform should be the place where your ideal customers spend their time.  If that place happens to be Pinterest, then you’re in the right place.

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Doing What You Love is a Process

Starting your own business is exciting in the beginning.  Your head is full of ideas, and you’re living in a whirlwind of possibilities.  You’ve got motivation coming out of your ears, and you just know that this is going to work. Fast forward a few months, and you haven’t seen the kind of progress you hoped for, and you’re thinking of giving up. Collecting that paycheck every other week and receiving a W-2 at the end of the year sounds so much easier. Trust me, I’ve been there many, many times, but, I’m here to tell you, don’t throw in the towel.  

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What You Need to Know Before Committing to a Website Designer

Choosing someone to design a website for your small business can be a nerve-wracking experience.  More often than not, you’re asking someone you’ve never met in person to provide an important service for you.  This service does not come cheaply, and if it doesn’t turn out the way you’d hoped, you’re out a lot of money. I once had a small online boutique called Country Swank.  When I started, all I knew was that I wanted to sell women’s handmade jewelry, clothing, and accessories, but I didn’t really know much about how to make that happen.

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14 Frequent Mistakes I See on Small Business Websites

Website design is not usually in a small business owner’s wheelhouse.  You might be skilled at customer service, making sales, and marketing. There are some things though, that you should probably hire a professional to do. But, chances are when you’re getting started, you DIY as much as you can, including your website, instead of paying a professional.  There are several ways you can get a low- or no-cost website, and some options are better than others.

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How to Look Like You Mean Business in Google Search Results

If you have a website for your small business, odds are, you have one goal for your site - get to the first page of Google. It does take some time for Google to recognize your site and promote you in the rankings for general search terms like “bakery near me”, or “hair stylist, El Paso”.  But, in the meantime, if someone is going to google your business specifically in search of your website, there are some things to show people you are a professional.

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Turn an Error into an Opportunity by Creating a Custom Error Page on Your Squarespace Website

A broken link on your website that leads visitors to a 404 error page may actually be an opportunity to show off your best content.  When life gives you lemons, make lemonade, right? What is a 404 Error Page? This is the page a visitor will see when they click on a link that is no longer connected to the place it was originally intended.  Why does a 404 Error occur? Maybe you have a link within an old blog post to other content on another page of your site.

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How to Use Squarespace to Enhance Your Etsy Shop

If you have an Etsy shop, you’ve probably considered also having a complementary website, but aren’t really sure if you need one or not.  Squarespace is perfectly suited for Etsy sellers! Below, I’ll outline why having a website in addition to your site is a great idea, and how you can take advantage of Squarespace’s features to see success with your shop. Once upon a time, I had an Etsy shop selling children’s floor pillows called Little Boy Howdy.

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Do You Have a Clear Call-to-Action on Your Website?

When potential customers come to your website, three things should be super clear: who you are, what you do, and what they should do next.  They shouldn’t have to scroll, or click around on your website randomly to figure any of this out. Those visitors should be strategically guided through your site based on your calls-to-action.  Your call-to-action is what you tell your visitors to do - join a newsletter, shop your product, schedule an appointment, etc.

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