You Need a Website Yesterday. The Solution: The 3 Day Squarespace Website

If you have a new small business, chances are you’ve been bombarded with expenses, and your website is getting pushed down the list of priorities. You may have invested in equipment, paid for your business license, and even signed a lease on an office or retail space (including deposit).  Going into business for yourself isn’t for the faint of heart, but you have the hope that in the end, all of these expenses on the front end will pay for themselves over time. So, once you have the basics in place and are ready to serve the public, do you have a plan for attracting those potential customers?

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Start Using Your Time Wisely and Let Your Website Do The Work for You

How much time do you waste on the phone, answering the same questions from potential customers?  Let’s say you’re a bakery, and you get the same questions over and over: Do you make birthday cakes? What flavors do you make? Can I personalize the design? How much do you charge? Would you be available for this date? Wouldn’t it be nice if there was a way these potential clients could have all of this information available to them 24/7?  Spoiler alert: it can all be on your website!

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11 Effortless Ways Squarespace Boosts SEO, Plus Bonus Yoast Tip!

One of the most overwhelming aspects of having a website can be SEO, or search engine optimization.  This may be one of the buzzwords you’ve heard time and time again, but maybe you don’t truly understand it.  Sure, you know you need to have good SEO, whatever that means, but how do you do that? Basically, SEO means that search engines, primarily Google, like your website and promote it within search results.  With Squarespace, you can have peace of mind that the majority of your SEO is already implemented into your website.

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Admit it: You Need a New Website

It’s possible you need a new website.  Sure, you can live in denial, and think, “well at least I have a website, that’s better than nothing.” Wrong. This is definitely not a case where you want to cut corners. It’s 2018 - your web presence counts for everything. As a mom and business owner, I live on the internet.  Seriously, I can’t imagine how I would find anything if it wasn’t online.  My son’s birthday is next month - totally searching for a bakery online. We’re going on a trip to New Orleans soon - found our vacation rental online.  Looking for information on how to best market a small business - searched online for helpful websites.

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Are You Really Investing in Your Business Where it Counts?

These days, you can barely open your email or scroll through your social media homepages without being bombarded with information for online courses and mastermind groups.  Many of these offers are very compelling, promising you a six-figure business in a matter of months, or manifesting your ideal lifestyle through the power of positivity. While some of these are truly helpful in learning the mechanics of running your business, they are only going to help you if you put the time and energy into following them to the letter. How many courses have you purchased and not completed?  

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Why You Should Be Taking Advantage of SEO and 5 Easy Ways to See Results Now

What is SEO and why does it matter? SEO is search engine optimization.  In other words, if your website is configured so that it appeals to search engines (primarily Google), it has good SEO.  If your website appeals to the Google gods, then you’re more likely to appear closer to page one in the search results, and therefore be found by potential clients.  Whether you’re providing information through a blog, selling a product, or trying to attract clients that will make an appointment with you, you need great SEO to achieve your end goal.

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Revealed: How Much Designing Your Website Yourself Actually Costs You and Your Business

There are many costs associated with building a website that are unanticipated by the novice website builder.  While many options are “free”, they are far from actually costing you nothing.  In fact, by investing hours upon hours into designing your own website for your small business, there are many opportunity costs involved.  So, before you decide to cut corners and do things yourself, let’s take a look at what you’re losing. While you may be able to produce a website for zero dollars on certain platforms, there are other costs you’ll be expected to cover to maintain that DIY site.  

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Beginner's Guide: How Mobile Optimization Affects Traffic to Your Website

Is your small business’s website optimized for mobile viewing?  Is it responsive when you change the size of the screen? Do you know what this even means?? If your website is optimized for mobile, your site will be streamlined and re-oriented so that it is easier to read on mobile devices.  Navigating is usually simplified for these users as well. As an example, think of any website you’ve seen that looks exactly the same when viewed on a phone as it does on a computer.

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The Best FREE Tool for Generating Traffic to Your Website

Did you know there is a free tool out there that is one of the best ways to generate traffic to your website?  Most mental health professionals in private practice assume they need to pay for ads, whether on Google, Facebook, or elsewhere, in order for their website to be found.  Some spend hours on social media, trying to gain followers in hopes they will reach out and book an appointment. While these methods can be effective, they can also be costly, both in time and money.  

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You Get What You Pay For - Why Facebook Isn't Enough

How many times have you looked up a business online, clicked on the link for their website, and been promptly led to their Facebook page?  Do we really count that as their website? I’ll admit, this is one of my pet peeves. In my opinion, a Facebook page is not a company’s website.  It’s a social media platform, and should be considered an additional way to reach your audience. It should not be considered the only way to reach your audience.

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Jennifer Bierds
Top 10 Reasons Squarespace Websites are Ideal for Small Businesses

You’re ready to take the leap and get a website! Congratulations!! Making the decision is the first step towards growing a truly successful, modern business.  But wait, where do you get a website?  How do you choose a designer?? What does it all mean??? Yeah, this can all be overwhelming.  I totally understand your overwhelm, which is why I’ve focused my website design business solely on building Squarespace websites for small business owners.

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Jennifer Bierds